APPTO is a SA's new on-demand shopping app. We own and operate a liquor delivery store (dark store) based in Sandton City.

We think of ourselves as a neighbourhood eCommerce platform solving the shopping convenience problem fuelled by the lazy economy and social distancing need enforced by the COVID-19 pandemic.

The so-called lazy economy refers to a new type of consumption demand, which by nature is timesaving, labour-saving and convenient.

As an on-demand shopping app, we have emerged to meet people's demand for a convenient and safer local shopping experience while creating local jobs through our Driver Partner programme.